The Top 3 Functions that will make Retail Successful in the Post-Pandemic Period

The Pandemic has been a testing time for every individual as well as every industry. Retail being one of the major players in the running of the economy, this food-fashion-home dominated industry had also been affected by the Pandemic bug. There was major disruption in the ways Retail was looked at – first and foremost – from the Consumer’s eyes – people started becoming aware, again, about distinguishing need based buying over want based buying – which is why there was a shift in the way Retail had to function as well.

Apart from what to be bought, there was also a major shift into how things have to be bought. And which is why, Retail is now omni-present – which means – every essential as well as non-essential object is available through all or multiple channels in such a way that it reaches the end-consumer through either brick-and-mortar stores, online ordering and web stores.

For reaching to the Consumer, displays aren’t just in one’s pockets or on screens or on wrists anymore, they’re booming all around us. And, seemingly, even Physical displays connect to the internet via IoT (Internet of Things) which is why there is immense amount of data that is collected at dispose to be able to be converted into meaningful analytical conclusions. So in a world where every surface is a display connected to the internet, it follows that retailers will seek to make those surfaces shoppable.

Now if you want to survive in Retail’s RETALE – the Next Wave, here are the TOP 3 Functions you will need to learn and build your expertise on:

Imagine technology advancing at a pace where soon, a consumer will be able to try on clothing via a VR device at home and then make a purchase just with their voice (via Amazon Echo / Amazon Alexa / Google Home / Apple HomePod or the likes)… Now if you have to make this possible, you will have to work on the above 3 Functional Expertise to make Retail survive the next wave!